Resume
Edye Deloch-Hughes
1518 Monroe Avenue River Forest, IL 60305
Home: (708) 209-1842 Cell: (708) 203-2830 Email: edyeld@aol.com
To help lead a team in developing stratospheric 360⁰ integrated campaigns that include advertising, public relations, promotions, experiential and social media.
CORE COMPETENCIES
•Create and execute advertising, promotions, public relations and outreach campaigns for general and multicultural markets
•Produce broadcast, video, print, collateral, POP, blogs, and web content
•Emergent in social media platforms: Facebook, Twitter, LinkedIn, Hootsuite, StumbleUpon, Vimeo, Digg, etc…
• Knowledge of web analytics and SEO
•Adept at creative and strategic ideation, project management and budgeting
•Experienced in staff management, team leadership and mentoring, performance reviews, budgeting and scheduling
•Comfortable conducting client presentations, new business pitches and maintaining client/agency relations
RELEVANT WORK EXPERIENCE
Associate Creative Director
E. Morris Communications Chicago, IL 2004-2007
Managed a team of creatives and freelance for Walmart, Tyson Foods, American Family Insurance and the Illinois Department of Transportation (IDOT) accounts
►Result: Tyson Foods team produced award winning campaigns: The Service Industry Advertising Awards, Mosaic, Telly, and Addy Awards
ARC Worldwide (Formerly Frankel) Chicago, IL 2000-2001
Co-managed team of eight creatives and a host of freelancers on the United States Postal Service POP account. Provided guidance and hands-on assistance in managing POP and promotional campaigns
►Result: Increased awareness of USPS by 10% of USPS products in urban communities
R.J. Dale Advertising & Public Relations Chicago, IL 1992-2000
March of Dimes, McDonald’s, Jewel-Osco, Luster Products, ComEd, Illinois Bureau of Tourism, Illinois Department of Public Health, Chicago Department of Public Health
Spearheaded the Jewel Family Price/Item radio campaign and conceived the “Hidden Jewels of the Neighborhood” unsung heroes awards program, both targeted to African American audiences
Result: Altered the African American community’s negative perception of Jewel-Osco to a positive caring friend of the community
Copywriter, Senior Project Manager
Burrell Communications Chicago, IL 2003-2004
Accepted challenging task of fulfilling dual positions for
As Copywriter for Verizon and Toyota, originated print and interactive web content for the Verizon HBCU Art Competition
►Result: Generated a substantial boost in school participation from over 40 Historically Black Colleges and Universities
As Senior Project Manager, executed Verizon’s Black History Month educational events which distributed books, computers, and workstations to underserved schools in six east coast cities
►Result: Extensive press coverage, recognition and participation of government officials and dignitaries including the Governor of Virginia
Partnership Specialist, Creative/Media
U.S. Census Bureau, Chicago Region Chicago, IL 2009-2010
§ Developed regional integrated campaign that drive the national 2010 Census messaging strategy
►Result: The Chicago Region ranked #1 in the nation in Census mail-back participation
ADDITIONAL WORK EXPERIENCE
Copywriter, Marketing and Social Media Consultant
Stinger Golf Screen Golf Center Oak Park IL
Developed an integrated marketing plan that included advertising, and social media
►Result: Generated area newspaper features, immediate bookings and over $1000 gift card sales.
City Colleges Of Chicago Chicago, IL
As a freelancer, wrote highly effective enrollment and registration direct mail collateral for Kennedy-King College
►Result: Increased college’s enrollment by 20%
OfficeMax Chicago, IL
Wrote internal and B2B corporate collateral and advertising
Ibis Design Chicago, IL
Served as writer and co-producer of donor video for the National Black MBA Foundation website
Camelwalk Productions, The Land of 1000 Dances Chicago IL
Designed social media plan surrounding the relaunch of their old school dance website
Co-Owner, Producer, Writer, Game Designer
Hughes Who Productions, LLC www.hugheswhoproductions.com
Global interactive game development company specializing in casino and online slot machine games, casual, advertgames and edugames, animation and children’s TV concepts
Blogger
Black Copy, www.eldhughes.wordpress.com
Chronicles an ad writer’s journey through the ever-changing advertising frontier. Featured in” Ad Age The Big Tent”
Raising Hell or Raise Them Well, www.raisethemwell.wordpress.com
A parent advice blog for young urban moms, dads and grandparents
►Result: Enhanced my online presence from three mentions on the first page of Google to multiple mentions on six consecutive Google pages within a two month period
EDUCATION
Columbia College Chicago, B.A. Advertising
Columbia College Chicago, Interactive Media course
Tribeca-Flashpoint Academy, DigiEvangelist Course: Six month infusion of all things social media. CeMA certification (Certified e-Marketer Associates)
AWARDS
Prame Awards, Golden Trumpet Award, Utility Communicators Advertising Award Finalist, March of Dimes A.I.R Award
Samples: Click Print or TV tabs PDF of resume: EdyeResumePDFRev2_3.17.11
