I often wondered why creative types got praised and lauded for their creativity and ingenuity, but were not taken seriously when it came to matters of leadership and strategic decision making. It was always the “creatives” against the “suits”, a prevailing contempt that simmered and brewed every waking day of ad agency life. Some “suits” (not all) treated writers and artists like workers in a factory, disrespecting the creative process but wanting what it produced – ASAP! There were many creatives who not only exuded stratospheric talent but strong business acumen. Their ability to think out of the box, contributed to it. But this fact was not recognized or taken seriously by some noncreative decision makers who somehow felt comfortable with promoting conformity and status quo.
Now there is a study out that substantiates what I always felt in my gut. This article by Matthew Knight for CNN, sums it up quite nicely. I’d like to know what you think about it. Click here: Does being creative help you climb to the top?