Resume

Edye Deloch-Hughes, CeMA, IMC

1518 Monroe Avenue River Forest, IL 60305
Home: (708) 209-1842        Cell: (708) 203-2830        Email: edyeld@gmail.com
LinkedIn/Edye Deloch-Hughes     Facebook/Edye Deloch-Hughes    Twitter.com/@EdyeLD  Pinterest.com/edyeld
I am a socially conscious copywriter, blogger, game producer and entrepreneur with vast experience in social and traditional media
CORE COMPETENCIES

Experienced in writing ad copy and editorial for diverse and multicultural markets

Adept at creative and strategic ideation, project management and execution

Experienced in team collaboration and management

Familiarity with WordPress, Hootsuite, Google Analytics and SEO

Knowledgeable in game ideation and production

►Superior research and interviewing skills

WORK EXPERIENCE

Accounts include:

Walmart   McDonald’s  Tyson Foods   DuSable Museum   Soft Sheen-Carson   Verizon   Affirm Hair Care

Co-Owner, Writer, Game Producer

Hughes Who Productions, LLCwww.hugheswhoproductions.com,  Chicago, IL 2004 – Current

Global interactive game development company specializing in casual, educational and promotional games, animation and children’s TV concepts. Recently developed two online games for DuSable Museum’s Discovering DuSable Digitally project

Blogger

Black Copy,www.eldhughes.comChronicles an ad writer’s journey through the ever-changing advertising frontier. Featured in” Ad Age the Big Tent”

Raising Hell or Raise Them Well www.chicagonow.com/raising-hell-or-raise-them-well a parent advice blog for young urban moms, dads and grandparents Result: Started on WordPress, enhanced my online presence from three mentions on the first page of Google to multiple mentions on six consecutive Google pages within a two month period. Picked up by ChicagoNow.

Trending Over 40, www.trendingover40.com an informational blog for people over 40 who are social-media challenged

Senior Creative Specialist (Copywriting/Media Relations)

U.S. Census Bureau, Chicago Region Chicago, IL   January 2009 – June 2010

Developed regional integrated campaign that drove the national 2010 Census messaging strategy Result: The Chicago Region ranked #1 in the nation in Census mail-back participation 

Associate Creative Director

E. Morris Communications Chicago, IL   October 2004 – April 2007

Managed a team of creatives and freelancers for Walmart, Tyson Foods, American Family Insurance and the Illinois Department of Transportation (IDOT) accounts Result: Tyson Foods team produced award-winning campaigns: The  Service Industry Advertising Awards, Mosaic, Telly, and Addy Awards

 Copywriter/Senior Project Manager (Engagement Marketing)

Burrell Communications Chicago, IL   December 2003 – June 2004

As Copywriter for Verizon and Toyota, originated print and interactive web content for the Verizon HBCU Art Competition Result: Generated a substantial boost in school participation from over 40 Historically Black Colleges and Universities. As Senior Project Manager for Verizon, executed Verizon’s Black History Month educational events which distributed books, computers, and workstations to underserved schools in six east coast cities Result: Extensive press coverage, recognition and participation of government officials and dignitaries including the Governor of Virginia

 Associate Creative Director

ARC Worldwide (Formerly Frankel) Chicago, IL  October 2000 – May 2001

Co-managed team of eight creatives and a host of freelancers on the United States Postal Service POP account. Provided guidance and hands-on assistance in managing POP and promotional campaigns Result: Increased awareness of USPS by10% of USPS products in urban communities

Creative Director

Danielle Ashley Communications Chicago, IL May 2001- December 2003

Helped expand the PR agency’s capabilities by developing its advertising arm. Prepared and pitched new business. Result: Helped agency win L’Oreal account. Danielle Ashley now functions as a full service agency.

Copywriter to Associate Creative Director

R.J. Dale Advertising & Public Relations Chicago, IL   October 1992 – August 2000

Managed team of art directors and freelance writers for March of Dimes, McDonald’s, JewelOsco, Luster Products, ComEd, Illinois Bureau of Tourism, Illinois Department of Public Health, Chicago Department of Public Health. Spearheaded the Jewel Family Price/Item radio campaign and conceived the “Hidden Jewels of the Neighborhood” unsung heroes awards program, both targeted to African American audience Result: Altered the African American community’s negative perception of Jewel-Osco to a positive caring friend of the community

 CONSULTANT WORK
 Copywriter

ComEd Chicago IL December 2011 – January 2012 Wrote Print and radio concepts for Black History Month

Avlon Industries  Melrose Park IL April 2011 – August 2011

Developed creative marketing plan, campaign and professional collateral to relaunch the Affirm Relaxer brand

 Stinger Golf Screen Golf Center Oak Park, IL July 2010 – September 2010

Developed an integrated marketing plan that included advertising, and social media Result: Generated area newspaper features, immediate bookings and over $1000 gift card sales.

 Camelwalk Productions, The Land of 1000 Dances Chicago IL  August 2008 – October 2008

Designed social media plan surrounding the relaunch of their old school dance website

 Ibis Design Chicago, IL March 2008 – June 2008

Served as writer, researcher and co-producer of donor video: http://www.nbmbafoundation.org

 City Colleges of Chicago Chicago, ILMay 2007 – August 2007

Wrote highly effective enrollment and registration direct mail collateral for Kennedy-King College Result: Increased college enrollment by 20%

OfficeMax Chicago, IL    April 2007 – June 2007

Wrote internal and B2B corporate collateral and advertising

 EDUCATION

Columbia College Chicago, B.A. Advertising

Columbia College Chicago, Interactive Media course

Tribeca-Flashpoint Academy, DigiEvangelist Program: CeMA certification (Certified e-Marketer Associates)

DePaul University Integrated Marketing Program, IMC recipient (Integrated Marketing Certification) 

AWARDS

Prame Award, Golden Trumpet Award, Utility Communicators Advertising Finalist, March of Dimes A.I.R Award

Online portfolio available on my blog/website:http://eldhughes.com 

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