Tagged: 12 years a Slave

UPDATE! Behold the revised Italian 12 Years a Slave poster now featuring Chiwetel Ejiofor

12 Years a Slave poster controversy update: Behold the revised poster featuring Chiwetel Ejiofor

Turns out BIM Distribuzione developed the controversial 12 Years posters featuring Brad Pitt and Michael Fassbender without authority from the studio. The company recently issued an apology along with a revised poster prominently featuring Chiwetel Ejiofor. The New York Times Artsbeat blog has the scoop: http://artsbeat.blogs.nytimes.com/2013/12/27/distributor-apologizes-for-movie-posters-ignoring-chiwetel-ejiofor/?_r=1#!

“12 Years a Slave” Gone to the Pitts in Italy

Here’s an Italian poster for the movie “12 Years a Slave” repackaged to appeal to the Italian market. Do you think it’s smart marketing or racism?